We’re looking for a Freelance conversion-focused copywriter to work on website copy, landing pages, and product pages for a women’s wellness brand. This role focuses on clarity, persuasion, and structure — writing copy that guides users, answers objections, and improves conversion within a regulated supplement space.
What you’ll do
Write and optimize landing pages and PDPs
Improve website messaging, hierarchy, and flow
Turn complex health concepts into clear, trust-building copy
Collaborate with design, product, and QA teams
Apply CRO principles to reduce friction and increase clarity
What we’re looking for
Experience writing high-converting web and landing page copy
Strong understanding of CRO fundamentals (intent, objections, flow)
Ability to persuade without hype or medical claims
Clear, structured thinking and attention to detail
Comfort working in a compliance-aware environment
Bonus points if you
Have experience in supplements, wellness, or health-adjacent brands
Understand user intent and awareness levels across a page
Can explain the reasoning behind your copy decisions